Dr. ERICA BYRD

Director of Digital Marketing & Advertising

Reverend | D.Div | PhD | T.NMD

Board Certified Holistic Practitioner

Erica Byrd is the Director of Digital Marketing & Advertising at Barton Marketing Group, bringing more than fifteen years of advanced marketing expertise and a proven record of developing high-performing campaigns across digital, broadcast, radio, print, and outdoor media. A UC Berkeley Digital Marketing Program graduate and Google-Certified professional in Advanced Search Engine Optimization, Analytics, and Digital Ad Display, Erica specializes in building data-driven, omnichannel marketing systems that elevate brand presence, drive measurable growth, and consistently exceed revenue goals.

Her career is defined by a rare blend of technical precision and creative insight. Erica is an expert in SEO, SEM, SMM, paid media, OTT, geo-fencing, reputation management, and brand development for both B2B and B2C markets. She has overseen multi-million-dollar budgets, managed large-scale marketing initiatives, and built brand identities for start-ups, established companies, medical organizations, nonprofits, and political campaigns. Her ability to analyze performance metrics and translate them into actionable strategy makes her a trusted leader in the marketing space.

Erica’s background extends beyond advertising. She is also an accomplished creative with extensive experience in graphic design, social media content development, and multimedia production. She produces a wide range of visual assets including ads, brochures, billboards, logos, digital graphics, commercial visuals, and full brand identity materials and creates high-quality video content for social media and marketing campaigns. Her creative expertise is so advanced that she regularly trains and mentors team members, including photographers and videographers, in design principles, digital production, and visual strategy.

As a Board Certified Holistic Practitioner, Traditional Doctor of Naturopathic Medicine, Doctor of Divinity, and Reverend, Erica brings a grounded, whole-person philosophy to her leadership and client relationships. She integrates this multidisciplinary background into her marketing career with intention, blending analytical precision, human-centered insight, and a calm, strategic approach to problem-solving. Her holistic training informs the way she builds teams, collaborates with clients, and directs creative strategy, creating environments that are efficient, grounded, and deeply intentional. She cultivates a professional atmosphere marked by clarity, calm efficiency, and purposeful collaboration, ensuring that every project moves forward with cohesion and confidence. This combination of strategic discipline and whole-bodied perspective allows her to execute every campaign with clarity, purpose, and long-term vision, making her a uniquely effective leader in both brand development and digital strategy.

A published writer and experienced ghostwriter, Erica also contributes to brand storytelling through blog development, commercial scripts, digital copy, and creative direction. Her technical skill set includes Google Ads, Meta Suite, Google Analytics, SEMRush, Adobe Creative Suite, multiple web design platforms, and a variety of CRM and marketing systems.

Erica is actively involved in community leadership, serving as Secretary of the Kern County Law Enforcement Foundation and previously chairing and supporting multiple Kern County Cancer Foundation events. She was named a 20 Under 40 honoree by Bakersfield Life Magazine for her professional accomplishments and community impact.

Combining strategic expertise with a natural ability to grow and refine brands, Erica is committed to helping businesses thrive in an ever-evolving digital landscape. Her work continues to shape the marketing direction of both local organizations and national brands, positioning them for meaningful, measurable, and sustainable success.